Ascona

Ascona – The Pearl of Lake Maggiore

If Locarno is the heart of the region, Ascona is its elegant soul. Known as Switzerland’s most exclusive lakeside resort, this former fishing village blends high-end sophistication with a relaxed, artistic vibe that has inspired philosophers and poets for generations.

The crown jewel of Ascona is its spectacular lakefront promenade (Piazza). Lined with pastel-colored houses, lively outdoor cafés, and swaying palm trees, it is the ultimate spot to enjoy a gelato and watch the boats glide across the water. Just behind the waterfront lies the Borgo—a labyrinth of charming, car-free alleys filled with boutique shops, art galleries, and hidden courtyards.

For history and art lovers, the famous Monte Verità sits just above the town. In the early 20th century, this „Mountain of Truth“ served as a utopian colony for artists and free spirits, and it still carries a unique, peaceful energy today.

From its world-renowned jazz festival to its sun-soaked terraced restaurants, Ascona is pure dolce vita with a touch of Swiss perfection.